Strategic Marketing Quiz 1

What is the main idea of marketing?

• To sell the product

• To promote the product

• To sensing the customers needs

• To persuade the customers

Market-driven strategy requires the company to have four characteristic which is?

• Become money oriented

• Follow the trend of the industry

• Determining distinctive capabilities

• Lead the market

The marketing and business strategy provide the resources used to achieve the objectives.

• True

• False

Designing the market-driven strategy consist of three activity, except?

• Marketing targeting and strategic positioning

• Innovation and new product strategy

• Strategic Relationship

• Strategic brand management

What is the challenges that is 'a recently arises issues' that the company need to anticipate?

• Personal data security

• Emerging market development

• CSR

• Economic and political issues

These are the component of mission, except?

• Strategic Intent

• Core Skills

• Company Values

• Customer Values

Strategy need to be adapted to the market needs and customers requirements.

• True

• False

What is the internal factors of the company?

• Technology used by the R&D

• Relationship with distributors

• Customers loyalty

• Competitors

New uses, new users, new product are the strategy categorized as?

• Expand Market

• Increase segment

• Increase sales

• Reduce cost

Market is attractive if, except?

• It is large

• High barrier to entry and exit

• Rivalry are low

• Unbothered by external factors