London_Sept_Kickoff

What are the three (3) ways to login to Heap?

• Masquerade

• Leapfrogging

• Username/ Password

• SSO

#HERI stands for:

• Hypothesis, Evaluation, Results, Ideate

• Heap, Experiment, Reduce, Iterate

• Hypothesis, Experiment, Results, Iterate

• Hypothesis, Experiment, Revise, Iterate

You can access these types of accounts with SSO:

• Macro

• Heap on Heap

• Isolation

• Demo

How does Heap incorporate data about users in areas where we don’t have native capabilities? (e.g., marketing campaigns)?

• We are unable to get that data

• Integrations

• Heap Export

• Funnels

These are ways in which data flows IN to Heap:

• Integrations

• Autocapture

• Conversion

• API

Funnels tell us when users drop from a flow; _______ ______ tells us the "why." (2 words)

Which of the below are common product analytics questions? (select all that apply)

• Who are the power users of our product?

• How is the product being used?

• Why are users failing to complete our flow?

• What are my at-risk customers doing as they use the product?

You can access these accounts with your username and password:

• Enablement Environment of Torture

• Your personal Heap account

• Public customer accounts

• Customer free trial accounts

Which of the below is Heap unable to do?

• Provide Insights

• Capture Data

• Make changes to website code

• Analyze Data

What is true about the relationship between Data Analysis and Data Analytics?

• Data analysis is a subset of data analytics

• Data analytics is a subset of data analysis

• Data Scientists don't care about data analytics

• Data analytics focuses on larger questions