Marketing Functions- Mk-001

An article in a newspaper explains that a new business is about to open. 

• Promotion

• Pricing

• Product management

A business analyzes what competitors are charging for products. 

• Promotion

• Channels of distribution

• Pricing

A consumer answers survey questions after tasting a new food product. 

• Pricing

• Marketing-information Management

• Channel Management

A manufacturer determines which retailers will offer its products. 

• Promotion

• Market Planning

• Channel Management

A quick-serve restaurant adds pancakes to its breakfast menu. 

• Product/Service management

• Promotion

• Market planning

A company creates its marketing budget for the next fiscal year.  

• Pricing

• Market planning

• Channel Management

A department store marks up cookware by 20 percent over cost.

• Selling

• Pricing

• Channel Management

A business decides to use billboards rather than radio commercials. 

• Pricing

• Promotion

• Market planning

A company decides to distribute its products directly to the ultimate consumer. 

• Market planning

• Product/service management

• Channel Distribution

An electronics store predicts how many televisions it will sell.  

• Market planning

• Channel Management

• Price