
MKT W7
Quiz
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Other
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University - Professional Development
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Practice Problem
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Hard
Trần Thư
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
New product development stats with ____
Idea screening
Idea generation
Concept development
Concept testing
Test Marketing
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
The creation of a successful new product depends on a company’s understanding of its ____ and its ability to deliver ____ to customers
customers, competitors and markets; supeior value
customers, brands and products; product images
competitors, distibutors and employees; new styles
product, marketing mix and marketing strategy; functional features
3.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
Executives, manufacturing employees, and salespeople are all examples of ____
external sources for new-product ideas
R&D team members
core members of innovation management systems
internal sources for new product ideas
4.
MULTIPLE CHOICE QUESTION
10 sec • 5 pts
According to your text, which of the following is perhaps the most important external source of new-product ideas?
engineers
distributors and suppliers
competitors
customers
5.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
GrayBey Gifts has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ____, to arrive at a realistic number to pursue.
idea generation
idea screening
concept testing
concept development
6.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
Testing new-product concepts with small groups of target consumers is known as ____
concept development
focus group research
concept testing
test marketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Once managers of a firm have decided on their product concept and marketing strategy, they can evaluate the business attractiveness of the proposal in the ____ stage of the new product development process.
business feasibility
feasibility study
concept testing
product acceptance
business analysis
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