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MKT W7

Authored by Trần Thư

Other

University - Professional Development

Used 1+ times

MKT W7
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10 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

New product development stats with ____

Idea screening

Idea generation

Concept development

Concept testing

Test Marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The creation of a successful new product depends on a company’s understanding of its ____ and its ability to deliver ____ to customers

customers, competitors and markets; supeior value

customers, brands and products; product images

competitors, distibutors and employees; new styles

product, marketing mix and marketing strategy; functional features

3.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Executives, manufacturing employees, and salespeople are all examples of ____

external sources for new-product ideas

R&D team members

core members of innovation management systems

internal sources for new product ideas

4.

MULTIPLE CHOICE QUESTION

10 sec • 5 pts

According to your text, which of the following is perhaps the most important external source of new-product ideas?

engineers

distributors and suppliers

competitors

customers

5.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

 GrayBey Gifts has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ____, to arrive at a realistic number to pursue.

idea generation

idea screening

concept testing

concept development

6.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Testing new-product concepts with small groups of target consumers is known as ____

concept development

focus group research

concept testing

test marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Once managers of a firm have decided on their product concept and marketing strategy, they can evaluate the business attractiveness of the proposal in the ____ stage of the new product development process.

business feasibility

feasibility study

concept testing

product acceptance

business analysis

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