ADV1008 SMEEM -- Week 1 Review

Event Marketing is all about the promotion of events.

• True

• False

Event Planning applies project management principles to the creation and development of events.

• True

• False

In Event Marketing, events can be organized by the marketer or the marketer can participate in a third-party event.

• True

• False

Event Marketing helps to fulfil higher-level objectives, like marketing/business objectives.

• True

• False

Which of the following event type is not typically associated with Event Marketing?

• Conferences

• Weddings

• Webinars

• VIP Events

The majority of Event Organizers identify in-person events as their organization's most impactful marketing channel.

• True

• False

A B2B event audience aims to build relationships/sales with individual consumers.

• True

• False