
Marketing chapitre 1 à 4
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1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
La segmentation découpe le marché en plusieurs parties
Vrai
Faux
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Le positionnement est la place que l'entreprise veut occuper sur le marché
Vrai
Faux
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Le ciblage consiste à choisir parmi les segments du marchés de l'entreprise ceux qu'elle décide de viser
Vrai
Faux
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
La segmentation consiste à :
Choisir un marché potentiel
Créer une offre
Associer des valeurs à une marque
Identifier des groupes distincts de clients
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
L’âge est un critère de segmentation socioéconomique.
Vrai
Faux
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Quelles sont les composantes de la valeur perçue ?
Usage, d'auto-expression et de signe
Signe, Oblatif et expressif
Usage, Signe et Hédonique
Personnel, caractériel et onéreux
7.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Les marques peuvent être représentées par
Un nom
Un logo
Un slogan
Une couleur
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