IMC Intro Unit 1

The marketing mix includes:

• Product, Price, Place, Promotion

• Land, Labor, Capital, Community

• Friends, Family, Fun

• Price, Place, Principal, Promotion

IMC stands for:

• Intermittent Macro Consistency

• Integrated Marketing Communications

• Implementing Marketing Concepts

• Imagining Media Conclusion

Brand identity includes which factors:

• product, price, promotion

• name, logo, symbol, design

• principal, place

• ideas, thoughts, names

______ is the coordination a seller initiates to set up information to persuade, in order to sell a good or service?

Any paid form of nonpersonal communication about an organization or product by an identified sponsor:

• advertising

• price

• plan

• situation

Value is:

• a customer's perception including all benefits of a product or service

• an example of brand diversity

• a part of the Marketing Mix

• a promotional activity

Direct marketing includes:

• communication directly to target customers to create a transaction

• non personal selling to any group

• involves trading information

• is directed specifically to doctors & lawyers

Interactive marketing includes:

• non personal advertisement

• a two-way flow of communication between the consumer & seller

• communication aimed at a target audience

• ONLY social media

Instagram, Twitter, Facebook are all examples of: ______

_____ relations include evaluating public attitudes, identifying the policies & procedures of an individual with public interest.