02 CDI - Pemasaran Konten

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Business
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University
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Medium
GINA APRYANI NURUNNISHA SMB MBA
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
Manakah yang tidak termasuk dalam tahap Penggagasan dan Perencanaan Konten..
menentukan tema konten
menentukan Format dan campuran konten
menentukan jalan cerita dan kalender konten
menentukan media apa yang akan digunakan
2.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
Pada tahap Distribusi Konten, yang tidak termasuk dalam jenis media untuk mendistribusikan konsen adalah..
Paid Media
Owned Media
Earn Media
Private Media
3.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
Pada tahap menentapkan tujuan dalam membuat konten, yang termasuk tujuan adalah..
brand development
brand differentiation
brand equity
sales decreased
4.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
yang tidak termasuk dalam menentukan persona audience adalah...
demographics
interests & behavior
key touchpoints
content
5.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
yang termsuk dalam demographics adalah..
status perkawinan
life goals
hobby
personality
6.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
yang tidak termsuk dalam interests & behavior adalah..
socio-economic
life goals
hobby
personality
7.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
jenis konten marketing yang isinya bertujuan untuk menginspirasi adalah..
educate
inspire
convince
entertain
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