POM -Chapter 1 Quiz

The salesperson for the corporation offers the product but does not follow up.

• relationship

• basic

• marketing

Customers are eager to pay for the services provided by the organization.

• service

• price

• rate

• fee

Long-term consumer involvement and client loyalty are prioritized over short-term goals such as customer acquisition and individual sales.

• Customer Relationship Management

• Customer Relationship Marketing

• Partnership Marketing

• Customer Service Marketing

Provide a clear direction and marketing aspirations.

• marketing kpi’s

• goal

• marketing goal

• marketing objective

Concrete ownership rights to personal or real estate

• places

• organization

• assets

• chair

Used to check that the marketing activities of a company are on track.

• planning

• objective

• goal

• kpi

Satisfied existing customer is far more likely than a potential customer to promote a product or service.

• oral message marketing

• repeat business marketing

• marketing expansion

• product marketing

The overarching purpose is to show how channels can benefit the business.

• idea

• plan

• marketing

• goal

The salesperson calls the buyer to see if the product meets the client's expectations.

• basic

• partnership

• experience

• reactive

Advantages and costs such as money, stress, and time required to obtain the benefits of a product or service

• customer service

• buyer experience

• customer value

• consumer value