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Marketing Chapter 1 and 2

Authored by Scott Hingle

Business

11th - 12th Grade

Used 33+ times

Marketing Chapter 1 and 2
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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

A time frame will help determine if a marketing plan objective has been reached.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Information regarding ethnic backgrounds and household income facilitates market segmentation.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Businesses will grow faster in the recession economy stage.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which economic utility is when Apple gets the glass and plastic from different places and then puts it together to create the iphone?

possession utility

form utility

information utility

place utility

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

A salesperson tells me all about the car that I am going to buy, what type of utility is this?

possession utility

form utility

information utility

place utility

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

After requesting an installation appointment from the heating and cooling company, Tom answered a short phone survey to rate the customer service on the heating and cooling company. This is an example of what marketing core function?

product planning

marketing information management

information utility

marketing mix

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What does a movie theaters provide to its customers?

promotion

a good

an exchange

a service

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