Marketing Chapter 1 and 2

A time frame will help determine if a marketing plan objective has been reached.

• True

• False

Information regarding ethnic backgrounds and household income facilitates market segmentation.

• True

• False

Businesses will grow faster in the recession economy stage.

• True

• False

Which economic utility is when Apple gets the glass and plastic from different places and then puts it together to create the iphone?

• possession utility

• form utility

• information utility

• place utility

A salesperson tells me all about the car that I am going to buy, what type of utility is this?

• possession utility

• form utility

• information utility

• place utility

After requesting an installation appointment from the heating and cooling company, Tom answered a short phone survey to rate the customer service on the heating and cooling company. This is an example of what marketing core function?

• product planning

• marketing information management

• information utility

• marketing mix

What does a movie theaters provide to its customers?

• promotion

• a good

• an exchange

• a service

Department store displays communicate information, just as packaging and labeling inform consumers about using a product. What utility is involved?

• information

• form

• time

• selling

To increase the ____________________ utility of their products, some retailers offer installment or layaway plans.

• possession

• information

• place

• form

When William buys a new car from the car dealership, he decides to get a loan for the $10,000 which is the cost of the car through his bank.  This is an example of what economic utility?

• possession

• information

• place

• form