ADV1708 -- SEO

The core components of a strong SEO strategy are:

• On-Page strategy, Off-Page strategy, and content

• Technical website set-up, content, and links

• On-Page Strategy, Off-Page Strategy, and links

• Keywords, backlinks, and compliance

Factors that affect on-site SEO optimization include:

(Select all that apply)

• Website navigation and links

• Page Load Speed

• Simple URL Structure

• Duplicate Content

• Dead links or broken redirects

Pages containing identical or quite similar content confuse search engines, which may cause search engines to penalize your website.

• True

• False

Quantity matters! The more content a marketer publishes, the higher their chance for greater search visibility.

• True

• False

Which of the following content formats can affect SEO? (Select all that apply)

• Blog Post

• Website

• Video

• Business Listing

• Audio Clip

An SEO keyword cannot contain multiple words.

• True

• False

It's best to include keywords close to the start of a blog post's title.

• True

• False

The keyword should appear in the first 100 words of a blog post.

• True

• False

Image file names and ALT tags can affect SEO.

• True

• False

If trying to rank for the keyword "High-quality almonds", which of the following URLs is the best?

• www.almonds.com/we-sell-high-quality-almonds

• www.almonds.com/the-highest-quality-almonds

• www.almonds.com/high-quality-almonds

• www.almonds.com/best-almonds