Marketing II
Authored by Franz Nina
Education
University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
El análisis de mercado es un conjunto de transacciones y acuerdos de intercambio de bienes o servicios entre personas naturales o jurídicas.
Falso
Verdadero
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Mercado, desde el área de marketing se separa en compradores y vendedores,
Verdadero
Falso
3.
MULTIPLE SELECT QUESTION
45 sec • 5 pts
Los elementos ......., ............, ............., son los que permiten que el sistema opere.
Estructura
Estrategias
Conducta
Actuación
Motivación
4.
MULTIPLE SELECT QUESTION
45 sec • 5 pts
Los Niveles del Mercado son:
Mercado Global
Mercado Potencial
Mercado Disponible
Mercado Objetivo
Mercado Penetrado
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Conjunto de personas, naturales o jurídicas, con necesidades por satisfacer, dinero para comprar y voluntad para comprar
Oferta
Demanda
Mercado
Marketing
6.
MULTIPLE SELECT QUESTION
45 sec • 5 pts
Para un mejor análisis el mercado relevante se divide en:
Mercado Relevante de Producto
Mercado Relevante Geográfico
Mercado Relevante Psicosocial
Mercado Relevante de Servicio
Mercado Relevante Socioeconómico
7.
MULTIPLE SELECT QUESTION
45 sec • 5 pts
Dentro la capacidad de compra se tiene los factores:
de costo
de empaque
de tamaño
de alcance
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