QUIZ 9 - MR

How is marketing related with attitudes?

• Attitudes lead to consumer insights
• Because attitudes can describe behavior
• Marketing is not related with attitudes
• Attitudes are not accurate when relating them with marketing

What happens when consumers have a favorable attitude?

• Attitude has no relationship with usage
• Product usage does not vary
• Low incidence of product usage
• Higher incidence of product usage

How are the attitudes of consumers that have never tried a product distributed?

• On the upper limit of chi^2 distribution
• In the normal distribution around the mean
• It cannot be distributed
• In the core insights of a research

What are the outcomes of attitudes of consumers when they try and experience a product?

• Attitudes do not predict behavior accurately
• Behavior consistency is reduced
• Attitudes are accurately predicted (behavior consistency is increased)
• No changes are perceived

How does the Stapel scale works?

• Respondents select how accurately or inaccurately an adjective fits a given concept
• Statement expressing favorable or unfavorable attitude toward concept under study
• Used to measure the respondent´s intention to buy a product or not
• Respondents mark the blank that indicates how they rate the object usually on a scale from 1 to 7

Type of scaling technique in which each stimulus object is scaled independently of the other objects in the stimulus set:

• Continuous rating scale
• Itemized rating scale
• Noncomparative scale
• Comparative scale

Rankings, market position and social class are examples of:

• Nominal scale
• Interval scale
• Ordinal Scale
• Ratio scale

A measurement scale with five response categories ranging from “strongly disagree” to “strongly agree”:

• Likert scale
• Noncomparative scale
• Itemized rating scale
• Continuous rating scale

A 7- point rating scale with endpoints associated with bipolar labels that have semantic meaning:

• Forced rating scale
• Stapel scale
• Balanced scale
• Semantic differential

A scale with an equal number of favorable and unfavorable categories:

• Balanced scale
• Stapel scale
• Semmantic differential
• Forced rating scale