Intro to DM
Quiz
•
Business
•
University
•
Practice Problem
•
Hard
Harrah Tran
Used 6+ times
FREE Resource
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13 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which element should NOT be discussed in the phase of Think
Strategy and Context
Understanding customer behavior
Market Research
Optimization
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which model is best suited for Digital Marketing Strategy?
AIDA
SMART
SOSTAC
None
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which example is the best SMART objective?
To increase the number of sales in next 5 years
To increase by 10% sales in next 5 years
To increase by 10 sales by focusing on the product improvement.
None
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which method can be used in understanding competitors?
Benchmarking methods
Inside-out methods
4Ps
SWOT analysis
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Steps that guide digital process
Think - Create - Engage - Retain - Optimise
Think - Engage - Retain - Optimise
Think - Create - Optimise - Engage - Retain
Think - Create - Optimise - Engage
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A situational analysis will include:
Environment - Business - Customers- Competitors
Environment - Business - Customers
Customers - Business - Strategy - Environment
None
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is said that Customer Journey is linear. True or False
True
False
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