Intro to DM

Which element should NOT be discussed in the phase of Think

• Strategy and Context

• Understanding customer behavior

• Market Research

• Optimization

Which model is best suited for Digital Marketing Strategy?

• AIDA

• SMART

• SOSTAC

• None

Which example is the best SMART objective?

• To increase the number of sales in next 5 years

• To increase by 10% sales in next 5 years

• To increase by 10 sales by focusing on the product improvement.

• None

Which method can be used in understanding competitors?

• Benchmarking methods

• Inside-out methods

• 4Ps

• SWOT analysis

Steps that guide digital process

• Think - Create - Engage - Retain - Optimise

• Think - Engage - Retain - Optimise

• Think - Create - Optimise - Engage - Retain

• Think - Create - Optimise - Engage

A situational analysis will include:

• Environment - Business - Customers- Competitors

• Environment - Business - Customers

• Customers - Business - Strategy - Environment

• None

It is said that Customer Journey is linear. True or False

• True

• False

Marketing Strategy is a part of Business and Brand Strategy. True or False?

• True

• False

In Brand Pyramid Template, what is Brand Idea about?

• The essence of your brand

• Summarises the tangible benefits

• Manifestation of the brand in human characteristics

• None

Tactic is a broad step including strategy? Right or wrong?

• Wrong

• Right