Data Analysis Quiz

What does the acronym 'Pamco' mean?

• Publishers and Magazine Company

• Publishing and Media Company

• Publishers Audience Measurement Company

• Public Audience Measuring Company

What type of media do Barb collect data for?

• Websites

• Radio

• Television

• Magazines and Newspapers

How can circulation of print media be defined?

• The amount of readers of a newspaper

• The amount of print media that is sold

• The amount of print media that is not sold in a shop

• The amount of print media that is distributed to shops

What two common similarities to Tabloid newspapers share?

• More Images

• Easy to understand news

• Harder to read articles

• Fewer images

Rajar collect audience data for...

What is readership?

• An estimated amount of readers print media has

• People who read magazines

• An estimation of people who buy newspapers

• Statistics for people that subscribe to magazines