Unit 2 Client Briefs

What type of client brief is 'a written brief, usually with strict guidelines of what is expected'?

• Formal

• Negotiated

• Informal

• Tender

What type of client brief can be dangerous, as terms and conditions, payment and client expectations will not be written down?

• Formal

• Informal

• Commissioned

• Contractual

What type of client brief is when a large media company hires an independent media company to work and create the product for them?

• Informal

• Negotiated

• Commissioned

• Formal

What type of client brief uses a process of “bidding” or “pitching” for a brief?

• Commissioned

• Informal

• Tender

• Contractual

What type of client brief is where a media company or individual is employed by the client in order to complete a project within the brief which is set to specific guidelines which the media company must follow?

• Informal

• Commissioned

• Negotiated

• Contractual

Can different types of client briefs be combined?

• Yes

• No

• Don't know

Which type of client brief do you think is the best for the media company following the brief?

• Formal

• Informal

• Negotiated

• Contractual

• Commissioned

When analysing a client brief which elements allow you creative freedom?

• Explicit

• Implicit

• Open

• Constraints

When analysing a client brief which elements are speculative?

• Explicit

• Implicit

• Open

• Constraints

When analysing a client brief which elements are things you must do?

• Explicit

• Implicit

• Open

• Constraints