Design 4 Delight (2)

What is the second key principles of D4D (Design for Delight)?

• Go Broad to Go Narrow

• Design 4 Thinking

• Rapid Experimental

• Deep Customers Empathy

The goals of Go Broad to Go Narrow

• Brainstorming, Analogies, 7 to 1

• using creativity to explore variety potential solution by focusing on customer problem

• Research through audience, to know about opportunity & customer problem

Purpose of Go Broad

• Problem Statement

• Narrowing

• Empathy Map

• Brainstorming

Ideal group for brainstorming?

• 2-3 people

• 4-6 people

• 1 person

• 10 people

Brainstorming is about to “go broad” by using our creativity to explore a variety of potential ------ or solutions. 

What is narrowing?

• To eliminate bottleneck in our business

• to find customer problem & what they needs

• to find solution with the best benefit to answer customer problem

• to make a better innovation & product in market

The methods of Go Narrow

• Empathy Map & Customers Problem Statement

• 7 to 1 & Analogies

• Rapid Experiment & Customer Empathy

• 2x2 Narrowing & 100 points Narrowing

One of the best practices for Narrowing was make sure that your ___ are customer-based

The 5 steps of Design Thinking:

• Empathy, Define, Ideation, Prototyping, Testing

• Empathy, Agile, Go Broad to Go Narrow, Prototyping, Testing

• Empathy, Agile, Go Broad to Go Narrow, Prototyping, Rapid Testing

• Empathy, Agile, Ideation, Prototyping, Testing

Methods of making ideas into concrete solutions was creating simple ___ after narrowing ideas