Digital Marketing Chapter 4

What type of marketing approach aims to connect a brand's messaging across all platforms from traditional to digital?

• associated

• research

• integrated

• engagement

The specific group of people a business focuses on selling its products to.

• target market

• integrated market

• market share

• target engagement

What type of report portrays details about a typical customer?

• customer inquiry

• customer market

• customer integration

• customer profile

Facebook, Linkedin, and Twitter are examples of what type of platform?

• social commerce

• social networking

• social publishing

• social entertainment

What type of strategy captures how a company will interact with customers on social media platforms?

• engagement

• situational

• content

• commerce

This is a standard of measurement, aka performance indicators.

• PEST analysis

• metric

• customer profile

• content strategy

This combination of social networks used to assist in the buying and selling of goods and services.

• integrated marketing

• content strategy

• social media

• social commerce

SMART refers to goals that are . . .

• specific, meaningful, achievable, researchable and time-bound

• specific, measurable, achievable, researchable and time-bound

• specific, meaningful, achievable, result focused and time-bound

• specific, measurable, achievable, result- focused and time-bound

What is content strategy?

• planning and managing content on social media platforms

• planning and managing content on traditional and social media platforms

• combining social networks used to assist in the buying and selling of goods/services

• connecting brand messaging across all communication platforms

This connects a brand's messaging across all platforms from traditional to digital.

• social commerce

• content strategy

• integrated marketing

• social publishing