The Floral Industry

businesses that sell, distribute, handle, design and deliver fresh flowers, cut foliage, and foliage plants

• floral industry

• importer

• retail florist

• buyer

defined as the “culture of flowers” It is an international multi-billion dollar industry based on flowering and foliage (leafy) plants.

• flower importer

• cut flowers

• flower exporters

• floriculture

 grown in a greenhouse or field, cut when they reach a certain maturity, and sold to a wholesaler. Common cut flowers: roses, carnations, chrysanthemums, and orchids.

• cut flowers/fresh flowers

• buyer

• flower importer

• interiorscaping

 leaves harvested for floral design work. Referred to as greenery. Common foliage: leatherleaf ferns, lemonleaf, pittosporum (mock orange).

• cut foliage

• cut flowers/fresh flowers

businesses that purchase and resell flowers and foliage to many parts of the world

• retail florist

• flower exporter

• wholesale florist

• flower importer

 businesses that buy and bring goods “into their ports” from another country.

• flower importer

• flower exporter

• wholesale florist

• retail florist

a business that buys from growers or brokers and sells to retail florists at wholesale prices.

• retail florist

• wholesale florist

• buyer

• salesperson

person who oversees the operations of the business by supervising the staff, estimating retail demands for products, and preparing long-range plans.

• retail floral manager

• retail florist

• buyer

• wholesale floral manager

 agent who purchases flowers from growers and sells the materials to both wholesale and retail florists.

• retail floral manager

• buyer

• salesperson

person who has direct and frequent contact with the retail florist, takes orders, and arranges delivery of products

• salesperson

• buyer