WK1 Introduction

The 3Ms are…

• a comedy trio

• the three types of resources

• men, money, milestones

The 5Ps are…

• the ‘product mix’

• all the coins a company has

• price, place, people, promotions, pens

All business communications have…

• measurability

• a narrative

• a moral or lesson

A content strategy is required to…

• tell a convincing story to customers

• develop and manage communications

• develop and sell products

The Module Leader for DMC1001 Content Strategy is…

• Adam Lively

• Andrew Dale

• Adam Dalton

A mission and vision statement are…

• pretty much the same thing

• not directly relevant to a content strategy

• relevant to products, communications and the world

Customer behaviour patterns…

• can be analysed to design communications

• are unpredictable generally

• can often be disregarded by companies

The Hero’s Journey is…

• the monomyth

• a story

• a plot-shape entirely made up by Joseph Campbell

Project management…

• Is about managing projectors and projections

• Is an academic term for researching a market and analysing customer behaviour patterns, in order to design products and communications, in order to sell those products (and services)

• Is a method companies use to organise workload, develop and sell products, and manage resources efficiently and to timeline