Agricultural Business: Marketing & Pricing

Which of the following is considered a promotional pricing strategy?

• Odd-even pricing

• Multiple-unit pricing

• Prestige pricing

• Special event pricing

Which of the following is considered a psychological pricing strategy?

• Everyday low prices (EDLP)

• Loss-leader pricing

• Special event pricing

• Geographical pricing

Which of the following is illegal in some states?

• Everyday low prices (EDLP)

• Loss-leader pricing

• Special event pricing

• Geographical pricing

Which type of discount is used to encourage early payment?

• Quantity discount

• Season discount

• Cash discount

• Early discount

Which of the following refers to a gradual increase in price due to economic factors and purchasing power?

• Inflation

• Deflation

• Shortage

• Surplus

Which of the following is NOT a primary source of data?

• Observations

• Government agencies

• Experiments

• Interviews

Which of the following combines natural observation with interviewing techniques?

• Interviews

• Observations

• Point-of-sale research

• Experiments

Which of the following types of research is also known as opinion research?

• Qualitative research

• Attitude research

• Media research

• Product research

Focus groups should be comprised of how many people?

• Three to five people

• Six to eight people

• Eight to 12 people

• 10 to 12 people

Which of the following types of research is used infrequently due to cost and time?

• Interviews

• Observations

• Point-of-sale research

• Experiments