PRELIM EXAM IN E-COMMERCE

   It is the act of promoting and selling products and services by leveraging online marketing

• E-commerce

• Marketing

• Digital Marketing

• Internet Marketing

The use of print ads in newspapers and magazines is a simple example of

• E-commerce                                                   

• Digital Marketing                                             

• Traditional Marketing

• Online Marketing

   Which of the following is not included in the benefits of Traditional Marketing

• a. You can’t easily reach your target local audience

• b. The materials can be kept

• c. It’s easy to understand

• d. It is cost-effective

Which of the following is the downside of traditional marketing

• a. There is very little interaction between the medium used and the customers.

• b. Print or radio advertisements are not costly.

• c. Data records are recorded

• d. It is effective

   Which of the following is beneficial for integrating digital marketing into business

• a. Your audience can choose how they want to receive your content

• b. You can’t target a local audience, but also an international one

• c.    Interaction with your audience is impossible

• d. Data results are not recorded

Which of the following best describes the digital marketing activity of consumers

• a. Need for analyzing and meeting demand for consumers

•   b. Need for meeting the consumers demand offline

• c. Need for analyzing and meeting demand for online services

• d. Need for integrating traditional marketing

  According to Chaffey & Ellis 2015, online presence is an option for online communications between an organization and its customers. Which of the following are the examples that best describe the online presence?

• a.     Transactional Marketing

• b. transactional e-commerce site & Brand building site

• c. E-commerce marketing

• d. online marketing

   It involves the automation of all the business processes in the value chain

• a. digital marketing

• b. digital business

• c. digital world

• d. digital e-commerce

It is selling online and the ability to transact online

• a. digital e-commerce

• b. digital business

• c. e-commerce

• d. internet marketing

It is where the customer interaction to communication should be followed up by a series of relevant communications delivered via the right combination of channels to elicit a response or further

dialogue

• a. touching

• b. right touching

• c. right points

• d. right customers