Business Aims and Objectives

What is this definition - "it describes the business's basic function in society, in terms of the products and services it produces for its customers"?

• Aim

• Mission Statement

• SMART

• Objective

What is a Business Aim?

• A small target that it will try to achieve this month

• A short-term SMART target

•  An overall goal, or a long-term goal.

• A mission statement

What is a business objective?

• A service for customers

• An overall goal, or a long-term goal

• A way of making more profit

• A smaller goal, or short-term goal, that must be met so that the overall aim is achievable

In SMART what does S stand for

• Steady

• Specific

• Science

• Service

In SMART what does M stand for

• Measurable

• Money

• Market

• Most

In SMART what does A stand for

• Agreed

• Around

• Actual

• Aim

In SMART what does R stand for

• Realise

• Reach

• Revenue

• Realistic

In SMART what does T stand for

• Target

• Time-bound

• Total

• Try

Which of these is NOT a reason for having business aims and objectives?

• Allocate resources

• Manage Progress

• Provide Focus

• Get cheaper supplies

Whose mission statement is "To refresh the world and make a difference"

• Pepsi

• Coca-cola

• Monster

• Red Bull