marketing 3.02

A one of a kind attribute of a product or brand that separates it from the competition.

• Brainstorm

• Focus Group

• Unique Selling proposition

• Slogan

A phrase that is easy to remember

• Target Market

• Focus Group

• Logo

• Slogan

The particular group of customers a business seeks to attract.

• Positioning

• Target Market

• USP

• Benefit

A group formed for the purpose of discussing a specific topic

• Product

• Focus Group

• USP

• Slogan

A unique Role

• Niche

• slogan

• Logo

• Brainstorm

A good USP lets the customer know how the product/service would benefit them?

• True

• False

Unique Selling Propositions are designed to make a company's product/service ______________ in the crowd

• drown

• conform

• become one

• stand out

A good USP might state that "we will find you a husband or wife in 10 days"

• True

• False

Why does a business analyze and identify its unique selling proposition?

• To determine what sets it apart from competitors

• To prepare specification sheets for employees

• To create attractive advertising campaigns

• To manage internal operating procedures

What do businesses often use as the basis for developing a unique selling proposition?

• Purchasing methods

• Individual Strengths

• Safety Procedures

• Operating Activities