Overview Market Research

4P Marketing strategy is NOT

• Promotion

• Price

• Product

• Packaging

• Place

Market research is NOT

• System of collect information

• Help to make business decision

• Questionnaire

Qualtitative and Quantitative Research is Secondary research

• Correct

• Incorrect

What is NOT Qualitative techniques of Qualitative research

• Focus Group Discussions (FGDs)

• In-depth Interviews (IDIs)

• Ethnography

• Survey

Data of Qualitative Research is measurable with numerical figures

• Correct

• Incorrect