Sports Marketing Unit 1 Quiz

Patrick makes $1,000 a week. He just paid his bills and has about $300 left still. This money can be referred to as his

• Disposable Income

• Income Reserves

• Marketing Money

• Desired Income

Which of the following choices does marketing focus on?

• Advertisements

• The company's profits

• Disposable income

• Potential Customers

Many fans of the New York Giants and New York Jets get mad that their team technically plays in New Jersey. This issue is a sports marketing issue.

• True

• False

The marketing department of companies (including sports/entertainment companies) is involved in which?

• Creating/selling products consumers are in need of

• The price of the product

• Informing consumers about the product

• All of these responses

Which of the following could effect the popularity of a sports figure or celebrity?

• Wealth

• Controversy

• Winning (sports) or Awards (entertainers)

• All of these answers

Take a look at this picture. It identifies the 4P's of marketing. What do we call these 4P's?

• The Marketing Matrix

• The Marketing Mix

• The Sports Marketing 4Ps

• All of these answers are correct

Sports Marketing can be used to sell sports products as well as non sports products

• True

• False

Which list below are the "4 Extra P's" of Sports Marketing?

• Price, Place, Promotion and Product

• People, Placement, PR and Price

• Planning, Perception, Positioning and Packaging

• Planning, Promotion, People, Public View

Two items are the same product and the same price. One is thought of by consumers as the best the other is viewed as "trash" by many. Which of the 4 "extra P's" of sports marketing is being described?

• Planning

• Perception

• Packaging

• Position

Lebron James is in commercials for Gatorade, cars, sodas and movies. These are all examples of

• Grassroots marketing

• Marketing through sports

• Marketing of sports

• All of these choices