Influence vs. manipulation

A cable company requiring you to subscribe to HBO to be able to

access the big US networks on time-shift    

• Influence

• Manipulation

“Our coffee will add fibre to your diet and help guard against

Type 2 Diabetes.”

• Influence

• Manipulation

Providing only the two (out of four) options you most want the

customer to choose   

• Influence

• Manipulation

“This lipstick price is only available until midnight; if you don’t buy today,

the price will double tomorrow.”

• Influence

• Manipulation

“Our natural fruit juice prevents Cancer.” 

• Influence

• Manipulation