
PRETEST PROMOSI
Authored by Shanty Susan
Business
3rd Grade
Used 4+ times

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5 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Berikut ini merupakan tujuan dari promosi, kecuali...
Informing
Persuading
Reminding
Colaborating
2.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Mengubah persepsi pelanggan terhadap atribut produk merupakan tujuan dilakukannya promosi, yaitu...
Informing
Persuading
Reminding
Colaborating
3.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Konsumen dibagi menjadi kelompok-kelompok menurut: tingkat pengetahuan, sikap, penggunaan atau tanggapannya terhadap produk disebut segmentasi...
Demografis
Manfaat
Perilaku
Kesempatan
4.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Upaya perusahaan untuk mendukung, membina citra perusahaan yang baik, dan menangani atau menangkal isu, cerita dan peristiwa yang dapat merugikan perusahaan yang dilakukan melalui pembinaan hubungan dengan masyarakat, merupakan promosi dalam bentuk...
Periklanan
Public Relations
Sales Promotion
Personal Selling
5.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Upaya pemasaran yang bersifat media dan non media untuk merangsang coba-coba dari konsumen, meningkatkan permintaan dari konsumen atau untuk memperbaiki kualitas produk disebut...
Promosi
Mediasi
Persuasi
Pemasaran
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