Advertising and media planning 2022/4

What is NOT a reason to use an advertising agency?

• specialized knowledge, expertese

• objectivity, second opinion

• to outsource the marketing function

• discounts obtained through their size

A POS agency...

• prepares in-store communicatiions materials

• buys digital media

• represents a company in trade shows

• organizes events

Which is NOT a role in an advertising agency's creative department?

• art director

• copy writer

• account manager

• creative director

The advertising brief is written by...

• the creative director.

• the account planner.

• the brand manager

• none of these

Increase share of market by 5% is a ...

• marketing objective.

• communications objective.

• financial objective.

• competitive objective.

The 75-15-10 rule suggests that 75 percent represents the:

• money spent on ad production.

• money spent for the creative work.

• percentage of the work that must be completed before the client can be billed.

• money spent on media time or space.