UNIT 1 : DIGITAL ENT DUB51052

What is digital entrepreneurship?

• Starting a traditional offline business

• Entrepreneurship that involves digital technology and online platforms

• Selling products door-to-door

• A business limited to government licensing only

Which of the following is NOT a benefit of digital entrepreneurship?

• New ways of generating revenue

• Opportunity to use digital tools

• Guaranteed product success

• Reduced operating cost

What platform is commonly used for digital content creation?

• Shopee

• CapCut

• 7-Eleven

• Lazada

Which stage of the Product Life Cycle is described by high sales and increased competition?

• Introduction

• Growth

• Maturity

• Decline

What does SEO stand for?

• Social Enterprise Operation

• Search Engine Optimization

• Sales Engagement Online

• Startup Entrepreneurship Objective

What is the goal of Search Engine Optimization?

• Create offline ads

• Decrease customer traffic

• Make your website rank higher on Google

• Increase prices on Shopee

Which of the following is an example of a growth stage in the product life cycle?

• A new product is still unknown in the market

• Competitors copy and release similar versions

• Product is trending and sales are increasing rapidly

• Product is discontinued

Which of the following tools is used for online payment in digital business?

• Canva

• Toyyibpay

• TikTok

• CapCut

In digital entrepreneurship, what is the benefit of using platforms like Shopee and TikTok?

• They offer free offline advertising

• They limit business growth

• They provide access to a wider audience

• They require physical shops

During the decline stage of the Product Life Cycle, a company might:

• Launch the product for the first time

• Rebrand or offer limited editions

• Stop advertising

• Increase production without changes