Digital Marketing (English)

What is the main goal of social media or digital marketing?

• To connect business with consumers
• To be funny
• To entertain
• To teach about the dangers of the internet

A mark or design placed on a product to identify it is...

• brand
• brand position
• brand loyalty
• benefit

Which of the following is NOT a tangible part of the brand?

• image
• brand name
• logo
• slogan

A brand that represents a whole company is 

• product brand
• brand name
• brand identity
• corporate brand

Which of the following give a product IDENTITY?

• logo
• slogan
• brand name
• all of the above

Branding provides information on

• identity
• quality
• consistency
• all of the above

The image a brand has in the mind of the consumer is the ...

• corporate brand
• brand position
• brand loyalty
• visual symbol

A successful Web site is built around
(increasingly important in ever growing and more competitive markerts)

• those lovely chickens
• the needs of the developer
• business-centered design
• customer-centered design

The purpose of copyright is to

• allow others to use a creative work however they wish
• protect a person's creative work and require permission for others to use it
• make it easier for others to share another person's work as their own
• allow people to download or copy a person's work without paying

A target market is...

• The group of customers a business seeks to attract who have specific, similar needs
• The group of 5 to 10 people that a business markets to on a daily basis
• All of the customers who shop at target
• A customer who has an unfulfilled desire and is financially able and willing to fill that desire