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Marketing Segmentation quiz

Authored by Destiny Marsh

Business

9th Grade

Used 22+ times

Marketing Segmentation quiz
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14 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Market segmentation:

Divides customers into sub groups

Is a method of promotion

Is a qualitative form of market research

Transports products to customers

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

How is a market segmented by 'lifestyle'?

Products can be aimed specifically at males or females or both
People have different hobbies and interests, which can be connected to income and location.
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

How is a market segmented by 'location'?

Products can be aimed specifically at males or females or both
People have different hobbies and interests, which can be connected to income and location.
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

An internet travel agent sells expensive round the world cruises. Which of the following market segments is the travel agent most likely to target?

Families with children under 5

Local residents

People with high incomes

Young, single men

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The particular market segment at which a business aims its products is known as the:

Target Market

Unique Selling Point

Main Market

Market Leader

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The market for a product or service can often be broken down into different area where customers have distinct needs and wants. These areas are called market:

Sections

Segments

Synergies

Forces

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of the following is an advantage of using market segmentation?

It allows a business to charge higher prices

It lets a business invest more in plant and machinery

It saves business money by avoiding the need for TV advertising

It allows a business to target its promotional strategy more effectively.

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