R&D and Enzymes

Which of these is a disadvantage of R&D?

• There are no risks of failure

• There are high risks of failure

• It extends the PLC

• It helps achieve competitive advantage

Which method of R&D do some companies use?

• Research and development

• SWOT analysis

• PLC

• Trial and error

What's the name of the company from the video?

• Inilever

• Unilever

• Unilivir

• Uniliver

Why didn't Newton (the first "iPad") become a success?

• It was a low quality product

• Apple did a bad R&D

• It was too innovative for its time

• It was too expensive

Which approach to marketing does R&D usually correspond to?

• Market-oriented

• Product-oriented

• ATL

• BTL

Which company is a customer of industrial enzyme products?

• 
• 
• 
• 

The first industrial enzyme is a(n) ______, which is used in _____.

• amylase…liquefying starch

• cellulase…treating jeans like stonewashing

• lactase…sweetening milk

• protease…detergent

Which of the following methods is NOT an upstream method to improve the quality of industrial enzymes?

• expose the microorganisms that produce the enzyme to UV light

• make genetically modified microorganisms that produce the enzyme

• purify the enzyme by high-speed filtration and chromatography

• engineer the enzyme directly by designing the protein sequence

Which is the largest single industry for the use of enzymes?

• Detergent industry

• Food industry

• Biofuel industry

• Textile industry

What are the potential risks proposed by an enzyme-making company in 2022? (may have more than one answer)

• cyberattacks

• global political and economic instability

• competition and market consolidation

• new and emerging technologies

• water-constrained future