Product Planning & development

can be identified as a good or service

• business

• Products

• asset

• liability

cannot be touched, tasted, seen or felt; are performed as an “action”

• products

• services

• goods

• assets

are the physical, or tangible, items available for customers to purchase

• goods

• services

• products

• assets

do not include a tangible product; are the primary “product” of a business

• product related services

• pure services

• goods

• branding

include services which correspond to a physical product

• product related services

• pure services

• goods

• branding

refers to the decisions and processes used to create a “product mix”

• product related services

• branding

• product planning

• labeling

allows businesses to create new marketing opportunities; helps to evaluate the success or failure of current products

• product related services

• branding

• labeling

• product Plan

name, term or symbol used to identify related products

• brand name

• label

• design

• pure services

creates a specific image for a product or company; helps to position a product within a given market

• design

• services

• labeling

• branding

provides critical product information

• design

• services

• labeling

• branding