Elements and Principles of Design Review

This is the color added to a “Shade”

• Gray

• White

• Black

• Brown

This is the color added to a “Tint”

• White

• Gray

• Black

• Brown

Green, blue, and purple are what types of colors?

• Warm

• Tertiary

• Cool

• Achromatic

Red, yellow, and orange are what types of colors?

• Warm

• Secondary

• Cool

• Complimentary

Distributing the visual weight of objects within a space to achieve a feeling of equilibrium 

• Mass

• Proportion

• Balance

• Line

 Repeated patterns, colors, shapes or lines create this; movement

• Balance

• Rythym

• Space

• Form

 The way an object feels or appears to feel; Furry, reflective, rough, smooth, soft, hard, shiny 

• Unity

• Form

• Rhythym

• Texture

 The amount of pattern or number of objects in a space

• Mass

• Line

• Form

• Color

The strongest element, often the first thing people notice, and can have physiological effects on people; value, intensity, hue

• Space

• Texture

• Color

• Form

Things that have depth, length, and width; use agreeable ones

• Form

• Variety

• Shape

• Scale