To assess psychographic segmentation

When Campbell Soup makes Cajun gumbo soup for Louisiana and Mississippi and nacho cheese soup for Texas and California, it is practicing _______________ segmentation.

a.   geographic

b.   demographic

c.   psychographic

d.   behavioral variable

• a

• b

• c

• d

All of the following would be ways to segment within the category of psychographic segmentation EXCEPT:

a.   social class.

b.   occupation.

c.   lifestyle.

d.  personality

• a

• b

• c

• d

___________________ is the process of dividing a market into different groups based on social class, lifestyle, or personality characteristics.

a.   Gender segmentation

b.   Behavioral segmentation

c.   Psychological segmentation

d.   Psychographic segmentation

• a

• b

• c

• d

If people that take cruise ship vacations do so because of “gambling,” “fun,” or “for adventure or educational purposes,” then it is possible to segment this market based on which variable of Psychographic segmentation?

• a.Interest

• b.Personality

• Social status

• none

Which personality type likes security?

• Succeeders

• Aspirers

• Mainstreamers

• Reformer

Aamir is a successful name in his field of medicine and takes home a 6 figure salary.He has status,money and loves esteem needs.Identify the personality.

• Mainstreamer

• Reformer

• Aspirer

• Suceeders