Chapter 36 Product

What are the four elements of marketing mix?

Where information about the product is given on the package is called

• branding

• package

• features

• label

Product features include such things as color, size, quality, hours, warranties, delivery, and installation.

• True

• False

Branding is the name, symbol, or design used to identify your product.

• False

• True

 

The box, container, or wrapper in which the product is placed is called a

• branding

• features

• package

• label

Which of the following is an example of a service sold to businesses?

• smartphones

• office cleaning

• machinery

• fuel for lorries

The first stage in the product life cycle is called

• introduction

• growth

• saturation

• development

What's this brand?

Packaging can be used to

• Attract customer attention

• Communicate product benefits

• Give information about the ingredients

• All of the above

What is the your favorite brand and the reason?