Product development Year 10

Which of these is not a range extension for a vanilla cake bars

• Strawberry smoothie

• A chocolate cake bar

• Low sugar vanilla cake bar

• A vanilla loaf cake

Which of these is a copy cat or me too product?

• A new product designed to meet custimer needs

• A copy of an exisiting product in the market

• An upgrade or enhancement of an exisiting line

• A totally new to world/market product.

Which of these are types of food/drink packaging?

• All of these

• An aluminum can

• A foam coffee cup

• A bottle with a tamper tab

Place the following New Product Development activities in the correct order

1. Production of the product

2. Creating and developing ideas

3.Evaluation of the product after launch

4. Producing the product in large volumes to send to the supermarket

5. Creating the brief

6. Developing the recipe and a prototype

7. Research to identify the target market and what their needs are

8. Assessing the ideas and selecting the most appropriate

• 5

  7

  2

  8

  6

  1

  3

• 3

  7

  2

  8

  6

  1

  5

• 7

  5

  2

  8

  6

  1

  3

• 4

  7

  2

  8

  6

  1

  3

In the marketing mix, promotion does not include :

• Posters and adverts in food magazines

• A buy one get one free offer

• Where the product is sold

• Taste testing in store

In the marketing mix, Place is :

• Posters and adverts in food magazines

• A buy one get one free offer

• Where the product is sold

• Taste testing in store

In the marketing mix, Price is :

• Posters and adverts in food magazines

• What price the product is sold for

• Where the product is sold

• Taste testing in store

Which of these is is an upgrade or improvement for a vanilla cake bars

• Strawberry smoothie

• A chocolate cake bar

• Improved taste and made with free range eggs

• A vanilla loaf cake

Why do food manufactures create new products?

• Nutritional reasons and food safety

• Company success, consumer demand, profits, technological developments and customer demand

• They feel like it

• Market failure, use left over foods, have more debt

What is a target market?

• The ideas generated after the product brief

• The consumers that a product is developed for i.e 6-12 year old school children

• The shops a new product is sold in.