Post-video task: market research

Market research involves __________, analysing and interpresting data.

• gathering

• collecting

• Both are correct

Market research has many purposes. For instance, it may help to __________ a new product into the market.

• present

• launch

• bring

Write a derivative of the word in brackets:

Some companies have in-house market research teams, while others __________ (SOURCE) projects to specialist companies.

What's the purpose of PRIMARY RESEARCH?

• To gather new information

• To get data from previous studies

• Both things

Surveys are an example of ____________ research.

• Primary

• Secondary

• Both things

Write a derivative of the word in brackets:

Focus groups provide an in-_________ (DEEP) analysis of opinion.

Online surveys are a more ____________ alternative to standard surveys or focus groups.

• cheaper

• costly

• cost-effective

Another word for secondary market research is ____________.

• second-hand research

• desk research

• re-used research

Write a derivative of the word in brackets:

Secondary research consists of data that already exists and is _________ (PUBLIC) available.

What's the best phrasal verb you can use to say that you do research?

• carry out

• go through

• pull out