Attitude change

What is an Attitude?

• A state of mind , a set of views or thoughts , regarding some topic which has a evaluative feature (positive, negative or neutral)

• A mental position with regard to a fact or situation

• A feeling or emotion toward a fact or situation

• All answers are correct

Attitude change is facilitated if the communicator

• ▹a)appeals to the altruistic feelings of the listeners

• ▹b)appears as “one of us” to the audience

• ▹c)puts the information in moral terms

• ▹d)is highly credible

Incongruent changes are easier to bring about than congruent changes in attitudes.

• True

• False

When attitude changes in the same direction as the existing attitude ,the attitude change is termed as __________.

• Incongruent

• Congruent

• Dissonant

______________ and _____________ are two features that affect attitude change.

• Credibility and Attractivenes

• Target and Source

• Congruent and Incongruent