Market Research, Target Markets, & Segmentation

Which of the following is an advantage of using market segmentation?

• It allows a business to charge higher prices

• It lets a business invest more in plant and machinery

• It saves business money by avoiding the need for TV advertising

• It allows a business to target its promotional strategy more effectively.

A business' target market includes

• Everyone

• All the people who might use a product or service

• The specific people that the company is aiming to reach with its marketing and sales efforts

• One segment of the market

Age is an example of a __________

• Geographic

• Demographic

• Psychographic

• Behavioral

Considering the climate, can be an example of what type of segmenting?

• Geographic

• Behavioral

• Demographic

• Psychographic

Focusing on the Zip code is an example of _______segmenting.

• Geographic

• Demographc

• Psychographic

• Behavioral

Focusing on a group of people's Values/Goals would be _______ segmenting.

• Geographic

• Demographic

• Psychographic

• Behavioral

Considering interests, values, and lifestyles, is _______segmenting.

• Geographic

• Demographic

• Psychographic

• Behavioral

Considering things like loyalty and purchasing habits would be _________ segmenting.

• Geographic

• Demographic

• Psychographic

• Behavioral

Considering Spending habits is an example of........

• Geographic

• Demographic

• Psychographic

• Behavioral

Considering Customer loyalty is an example of......

• Geographic

• Demographic

• Pshychographic

• Behavioral