Chapter 6 - Buyers Beware

Which of the following is not a need?

• housing

• eating out

• ultilities

• food

The purpose of advertising is to:

• tease the consumer

• persuade the consumer

• inform the consumer

• all of the above

Which of the following is not a common marketing strategy?

• providing finance options

• repetition

• making the customer do product research

• personal selling

When a company places an ad and offers no interest on your purchase for three years:

• they are not interested in making a profit

• they are showing their appreciation to you giving you free money

• the cost of financing is built into the price of an item

• all of the above

What is a safe assumption to make regarding companies and their marketing practices?

• companies know that competition is fierce for consumer dollars

• companies spend millions of dollars and do extensive research on advertising

• companies use all angles to aggressively compete for your money

• all of the above

What concept is best explained by the statement, "money spent here cannot be spent there"

• law of diminishing return

• opportunity cost

• significant purchases

• delayed gratification

Identify which method companies are using to compete for your money:

• personal selling

• financing

• media

• product positioning

Identify which method companies are using to compete for your money: Reputation for holding its value

• personal selling

• financing

• media

• product positioning

Identify which method companies are using to compete for your money: Car salesman

• personal selling

• financing

• media

• product positioning

Identify which method companies are using to compete for your money: TV commercials

• personal selling

• financing

• media

• product positioning