Quiz final - Mktg B2B
University
•15 Qs
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Quiz final - Mktg B2B
Quiz
•
Special Education
•
University
•
Medium
Jean-Philippe Prat
Used 1+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
10 sec • 2 pts
Le commerce B to B se traduit par les activités économiques interentreprises.
Vrai
Faux
2.
MULTIPLE CHOICE QUESTION
10 sec • 2 pts
En France, les récents conflits sociaux du groupe Total ont pu profiter à ...
ses fournisseurs
ses concurrents
ses clients
ses partenaires
3.
MULTIPLE CHOICE QUESTION
10 sec • 2 pts
En contexte B to B, la communication est ....... par rapport au B to C ?
Plus importante
Similaire
Moins importante
4.
MULTIPLE CHOICE QUESTION
10 sec • 2 pts
Pour Airbus Group, les achats de matières premières, composants (...) constituent le flux...
AMONT
AVAL
5.
MULTIPLE CHOICE QUESTION
10 sec • 2 pts
Le produit est souvent personnalisé.
B to C
B to B
Aucun des 2
6.
MULTIPLE CHOICE QUESTION
10 sec • 2 pts
Le prix est négocié.
B to C
B to B
Aucun des 2
7.
MULTIPLE CHOICE QUESTION
10 sec • 2 pts
Le consommateur achète seul.
B to C
B to B
Aucun des 2
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