PoM Chapter 8 A

Market offering includes everything from pure tangible goods to pure services, as well as combinations of goods and services. Which of the following is NOT a product or service?

• breakfast cereal

• rental car

• free concert

• haircut

Which of the following is an example of a pure tangible good?

• a laptop with a comprehensive warranty for three years

• a bag of potato chips

• a credit card

• a car with the five year warranty

If a consumer purchases a new flat-screen "smart" television which can connect to services like Netflix and Amazon Prime, what is the core customer value involved?

• connection to entertainment and information

• state-of the art technology

• slick and attractive packaging

• tech support and warranty

Which of the following is an example of a convenience product?

• fast food

• diamond ring

• life insurance

• refrigerator

________ products are those products purchased for further processing or for use in conducting a business.

• Unsought

• Specialty

• Shopping

• Industrial

________ marketing consists of activities undertaken to create, maintain, or change attitudes toward particular people. People ranging from presidents, entertainers, and sports figures to professionals such as doctors, lawyers, and architects use it to build their reputations.

• Corporate image

• Person

• Organization

• Social

Rhodia invites tourists from all over the world to experience its pristine nature, clear skies, and beautiful summertime climate. This exemplifies ________.

• corporate image marketing

• social marketing

• place marketing

• social engineering

________ refers to freedom from defects and consistency in delivering a targeted level of performance.

• Performance quality

• Conformance quality

• Product style

• Product design

Which of the following questions is most important for product designers to consider while developing a product?

• Which specific features of the product do customers like most?

• How does the product appear to buyers?

• How would customers use and benefit from the product?

• What are the product's technical specifications?

The major product line decision involves product ________, the number of items in the product line.

• features

• line depth

• line length

• line conformance