PoM Chapter 8 A

PoM Chapter 8 A

University

20 Qs

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PoM Chapter 8 A

PoM Chapter 8 A

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Nikola Draskovic

Used 15+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Market offering includes everything from pure tangible goods to pure services, as well as combinations of goods and services. Which of the following is NOT a product or service?

breakfast cereal

rental car

free concert

haircut

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is an example of a pure tangible good?

a laptop with a comprehensive warranty for three years

a bag of potato chips

a credit card

a car with the five year warranty

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

If a consumer purchases a new flat-screen "smart" television which can connect to services like Netflix and Amazon Prime, what is the core customer value involved?

connection to entertainment and information

state-of the art technology

slick and attractive packaging

tech support and warranty

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is an example of a convenience product?

fast food

diamond ring

life insurance

refrigerator

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

________ products are those products purchased for further processing or for use in conducting a business.

Unsought

Specialty

Shopping

Industrial

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

________ marketing consists of activities undertaken to create, maintain, or change attitudes toward particular people. People ranging from presidents, entertainers, and sports figures to professionals such as doctors, lawyers, and architects use it to build their reputations.

Corporate image

Person

Organization

Social

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Rhodia invites tourists from all over the world to experience its pristine nature, clear skies, and beautiful summertime climate. This exemplifies ________.

corporate image marketing

social marketing

place marketing

social engineering

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