4 Customer Types

When we refer to ____ customer we know that is an emotional customer that shares dreams and would want to bond with you. Will take a decision based on emotions.

When we refer to ____ customer we know that is friendly and will emote but will not completely based the decision on emotions only but on results too since will need to feel supported by company even after purchase.

When we refer to ____ customer we know that will not get involve with emotions, dreams of being the best and therefore having the best Panels that can find on the market. Likes independence and efficiency.

When we refer to ____ customer we are aware that is the one that will base the decision of purchase on facts and love data. Will not take a quick decision to purchase without having a logical reason, is not recommendable to force a relationship or include emotions throughout the conversation.

When we talk about Amiable/Expressive customer we can use the "if" and "will" to create the idea that not getting SunPower Panels will be a decision they might regret since will not get a better option.

When we talk about Analytical/Driver customer we can use the "if" and "will" to create the idea on their mind that SunPower Panels are the best option based on their needs of Efficiency, Independence and REturn of Investment.

Knowing the types of Solar Customers we can have, select the ones that buy based on Emotions and Enthusiasm:

Unlike analytical and amiable customers, expressive individuals are fast decision makers.

With wich type of customer we have to:

Highlight how your business will enable them to reach their goals and let them stand out from the competition.

Is the next statement true or false:

"Imagination Equals Emotion"