Digital Marketing CH 6

Psychographic segmentation refers to:

• Dividing a target market based on customer location

• Lifestyle analysis of customer values, attitudes, and preferences

• Dividing customers into groups based on how they engage with a product

• The division of a market using demographics, or statistical data

Which is an example of niche marketing?

• Geographic location

• consumer opinions

• premium channels for sports or movies

• psychographic factors

Which is NOT a question marketers use to identify a target market?

• Who is demanding the products?

• What problem does the product solve?

• What are the marketers' preferences?

• How does competition solve customer problems?

A mass marketing strategy that aims to reach as many potential customers as possible through ads on tv, radio, or internet is called:

• Guerilla marketing

• Target marketing

• Niche marketing

• Shotgun approach

Which of the following is not an element of demographic segmentation?

• Age

• Income

• Personality

• Gender

This is how a business relates to competitors within an industry.

• market position

• mass marketing

• market segmentation

• market indentification

Using marketing strategies with a wide audience to sell a products is called_____

• market position

• market identification

• mass marketing

• market segmentation

A process dividing a market into categories based on common characteristics.

• market identification

• market position

• mass marketing

• market segmentation

The method of choosing a target market.

• market position

• mass marketing

• market segmentation

• market identification

Marketing appealing to several generations of individuals in a market.

• multigenerational

• multiculturalism

• mass marketing

• market position