Week 10 - Political audiences

One of the powers of digital analytics in campaigns is that it can provide.....

• Clean & Accurate Data

• Truthful input from consumers

• Predictive modeling

• All of the Above

Within the sleeper effect, the attack against a candidate dissipates once we know the opposing candidate sponsored the ad.

• True

• False

The Boomerang effect happens when the negative attack comes back to harm the attacker and its effect lasts.

• True

• False

The Only time the "sleeper effect" might be ineffective and harm the attacker, is if it's done .......

• in the “final hour” prior to the election.

• in the "final day" prior to the election.

• in the "final week" prior to the election.

• Any of the above.

Negative ads work differently on undecided voters because they tend to be high-involvement voters.

• True

• False

Undecided voters rely on......to extract information from negative ads.

• Heuristics (superficial processing of messages)

• Other party affiliations

• Party loyalists

• All of the above