Social Media Marketing Plan

What type of marketing approach aims to connect a brand’s messaging across all  communication platforms from traditional to digital? 

• Associated

• Research

• Integrated

• Engagement

The specific group of people a business focuses on selling its product to is known as what? 

• Target Market

• Target Engagement

• Market Research

• Market Share

A standard of measurement, also known as key performance indicators  

The planning and management of content on social media platforms, written or otherwise

Fill in the blanks for what is needed for a SMM Plan

_____________, Table of Contents, __________, Goals (SMART  Goals and Milestones), Market Research (Target Market, Customer Profile, and Competitive  Analysis), Execution Strategies (Platforms and Strategies), Monitoring (Budget and Metrics), and  _____________.

• Title Page

  Appendix

  Executive Strategy

• Appendix

  Strategy

  Title Page

• Title Page

  Executive Strategy

  Appendix

• Appendix

  Title Page

  Exective Strategy

Types of goals that should be based on market analysis, competitive reports, economic trends, and other factual data. 

 Facebook, LinkedIn, and Twitter are examples of what type of platform? 

• Social Commerce

• Social Publishing

• Social Networking

• Social Entertainment

Why do marketers create a social media marketing plan?

What are SMART Goals?

•  Specific, 

  Measurable, 

  Achievable, 

  Results‐focused, and 

  Time‐bound

•  Strategize, 

  Measurable, 

  Actionable, 

  Results‐focused, and 

  Time‐bound

•  Specific, 

  Metrics, 

  Achievable, 

  Reasonable, and 

  Time‐bound

•  Specific, 

  Measurable, 

  Achievable, 

  Results‐focused, and 

  Timeless

A report portraying details about a typical customer