Marketing - 18.1 & 19.1 Test Review

Visual merchandising is a form of personal selling because its artistic aspects focus on the customer’s emotional buying motives.

• True

• False

The storefront projects a brand identity and distinguishes a store from its competitors.

• True

• False

Mannequins are considered valuable tools for enhancing the shopping experience.

• True

• False

Lighting should be only slightly stronger than store lighting to avoid creating a glare on the merchandise.

• True

• False

A new retail clothing store whose target market is girls, ages 14-21 should use strong colors and bright lighting to attract customers.

• True

• False

A business must pay for any listing of its name, address, and phone number in the White Pages telephone directory.

• True

• False

Newspapers can target advertising to people living in certain areas.

• True

• False

According to the text, less than half of adults in the United States read newspapers every day.

• True

• False

A 10-percent return or redemption rate for printed direct mail is high.

• True

• False

Advertising demonstrates the features and benefits of a good or service.

• True

• False