Market Information Management Review

What is the primary focus of market research?

• Obtaining information about customers; preferences, opinions, and habits

• Obtaining information about a businesses current success

• Determining the effectiveness of a businesses advertising

• Analyzing a businesses management and operations

The term is used for the type of data that answers "how many" or "how much" and is a measurable form of data

• Explanatory Data

• Quantitative Data

• Qualitative Data

• Numbers data

The term is used for the type of data that answers "why" and "how" and is done through in-depth interviews.

• Explanatory Data

• Quantitative Data

• Qualitative Data

• Numbers Data

This is the most frequently used form of collecting primary data over an intended target population

• Observational Method

• Experimental Method

• Target Method

• Survey Method

A term for a research technique producing nearly identical results in repeated trials.

• Valid

• Reliable

• Fixed

• Varied

All surveys should start with a qualifying question.

• True

• False

The order of the questions is not important.

• True

• False

Ask specific, NOT general questions.

• True

• False

Use caution when asking personal questions.

• True

• False

Open-ended survey questions are the easiest to analyze.

• True

• False